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Yepoda is taking its Sephora partnership outside the store for a two-day Los Angeles activation, giving shoppers a chance to test the Korean beauty brand’s products before the tour moves to New York.
The Dewy Day Tour opens at The Grove on Saturday, September 12, before making a second Southern California stop at The Americana at Brand on Sunday, September 13. Both events are free to attend, although some gifts and promotions are limited by availability or require a qualifying Sephora purchase.
When and where to find the Los Angeles pop-ups
The first stop runs from 11 a.m. to 9 p.m. on Saturday, September 12, directly in front of Sephora at The Grove, located at 189 The Grove Drive in Los Angeles.
The tour then moves to The Green in front of Sephora at The Americana at Brand. That event runs from noon to 7 p.m. on Sunday, September 13, at 889 Americana Way in Glendale.
Yepoda’s official event listings say no purchase is necessary to attend or receive available freebies. The brand cautions that complimentary gifts are offered only while supplies last.
Visitors can try Yepoda products in person, collect limited free gifts and enter for a chance to win Sephora gift cards or full-size products. The activation also includes gifts with qualifying Sephora purchases at the listed $40-plus and $60-plus spending levels.
The pop-up format gives visitors a different experience from browsing products online: they can examine textures and finishes directly while meeting the brand during a limited public appearance. Purchases remain optional for general admission and the non-purchase giveaways, subject to availability.
Background: Yepoda is introducing its bestsellers through Sephora in the US
Yepoda describes the tour as part of its first effort to bring its bestselling products to Sephora stores in the United States. Rather than limiting the introduction to a shelf launch, the brand scheduled pop-ups in both Los Angeles and New York City.
The Grove and Americana appearances form the opening weekend of that two-coast schedule. Sephora’s own listing for The Grove identifies the activation as the “Yepoda K-Beauty Pit Stop,” confirming the in-store retail connection behind the outdoor tour event.
After California, The Dewy Day Tour is scheduled to visit Sephora in New York’s Meatpacking District from noon to 6 p.m. on Saturday, September 19. A Union Square stop follows from noon to 6 p.m. on Sunday, September 20.
Those four stops create a compact introduction across two major US beauty markets: two shopping destinations in greater Los Angeles, followed by two Manhattan locations one week later.
Why it matters for US K-beauty shoppers
The immediate consequence is greater physical access to a brand making its first Sephora-store push in the United States. Visitors can sample Yepoda’s products before deciding whether to buy, rather than relying entirely on product photographs and online descriptions.
The schedule also shows how the Sephora launch is being presented as a national retail introduction rather than a single local event. By pairing store availability with temporary activations on both coasts, Yepoda can demonstrate its products directly to US customers while directing them toward an established beauty retailer.
For international K-beauty followers in the United States, the partnership provides another route to encounter Korean beauty products through a mainstream retail chain. The free-entry model lowers the barrier to attending, while the limited gifts, prize opportunities and purchase-based offers distinguish what visitors can receive without spending from what requires a transaction.
Following the Los Angeles weekend, the tour’s next confirmed appearance is at Sephora in New York’s Meatpacking District on September 19.
Sources: KTLA; Yepoda — Eventbrite: The Grove; Yepoda — Eventbrite: The Americana at Brand.
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