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VOESH has expanded its U.S. retail presence with a collection created exclusively for Target’s new prestige beauty concept. The AAPI-owned body-care brand launched its Daily Glow Collection on September 10 through Target Beauty Studio, which opened the same day in more than 600 stores and online.
The arrival gives Target shoppers access to a broader VOESH routine built around the brand’s interpretation of Korean skincare principles for the body. It also follows a year of retail expansion and repositioning for the company, which previously grew from professional spa products into wider consumer distribution.
What VOESH launched at Target Beauty Studio
The Target-exclusive Daily Glow Collection covers five product formats: Serum Body Scrub Wash, Serum Body Cream, Shimmer Oil Mist, Deodorant Balm and Vitamin C Shower Filter.
VOESH introduced the range in four scents named Citrus Crush, Blossom Bliss, Lavender Land and Clean Ocean. Full-size products were announced with prices ranging from $18 to $29, although one Target listing displayed a Blossom Bliss Deodorant Balm at $17.99 when reviewed.
Travel sizes and two curated sets extend the assortment beyond the five core formats. The Radiant Skin Essentials Set is listed at $25, while the four-piece Fresh Start Discovery Kit costs $35 and contains travel-size versions of the scrub wash, body cream, deodorant balm and shimmer oil mist.
Target’s product pages identify the items as new Target Beauty Studio arrivals. The retailer lists a full-size Serum Body Scrub Wash at $22 and the Vitamin C Shower Filter at $29, while mini versions of selected products start at $9.
How the Daily Glow formulas are positioned
The collection applies ingredients commonly associated with facial skincare to cleansers, moisturizers and other body-care formats. VOESH identifies vitamin C, hyaluronic acid and its proprietary Baechu Biome Complex as recurring components across the range.
According to the brand, Baechu Biome is a vegan probiotic complex developed to support the skin barrier and microbiome. Target’s listings also describe the products as dermatologist tested and vegan, while individual formulas carry additional specifications based on their intended use.
The Serum Body Scrub Wash, for example, combines a gel-to-foam cleanser with walnut shell powder for exfoliation. The Shimmer Oil Mist uses mineral shimmer alongside squalane, jojoba oil and argan oil, while the aluminum-free Deodorant Balm is designed for use beyond the underarms.
These descriptions and performance statements come from VOESH and Target’s retail materials. The sources reviewed did not include independent testing of the finished collection.
Background: VOESH has been moving beyond its spa roots
VOESH says it began in 2013 with professional hand and foot treatments intended for spa use. In March 2026, the company presented a broader relaunch centered on Korean-made body care, spa-inspired product formats and its Baechu Biome complex.
That repositioning was followed by an Ulta Beauty rollout. VOESH products became available through Ulta’s website in March, with the company announcing an in-store expansion to more than 450 locations beginning March 22.
The Target launch therefore represents another step in the same retail arc rather than an isolated product release. Unlike the earlier Ulta assortment, the Daily Glow line is described as exclusive to Target, giving the retailer a distinct VOESH collection rather than simply adding the brand’s existing catalog.
Target Beauty Studio also provides a larger setting for the launch. Target announced the concept in March and later confirmed that its opening assortment would include more than 1,600 products from 90 prestige, emerging and global brands, with most of those brands new to the retailer.
Why the Target launch matters
For U.S. shoppers, the immediate change is access. VOESH’s body-care products are now presented inside a dedicated prestige beauty environment at more than 600 Target stores, in addition to being sold through Target’s website. That is a wider announced store footprint than the company’s earlier Ulta rollout.
The product mix also places K-beauty in categories that extend beyond facial cleansers, serums and makeup. A shower filter, full-body deodorant, exfoliating wash and shimmer mist translate skincare-led branding into steps that can cover an entire shower and body-care routine.
For Target, the exclusive collection helps distinguish Beauty Studio from both its core beauty aisles and competing specialty retailers. For VOESH, it provides a second major national retail channel in 2026 while reserving a specific product family for Target guests.
The Daily Glow Collection has been available through participating Target Beauty Studio locations and Target.com since September 10, 2026.
Sources: PR Newswire — VOESH Joins Target Beauty Studio; Target Corporation — Target Beauty Studio Is Almost Here; Target Corporation — Introducing Target Beauty Studio.
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