Seoul Fashion Week 2027 S/S Takes Over DDP and Lotte World Tower With K-Fashion, NCT and More

Seoul is about to become one giant runway. The 2027 S/S Seoul Fashion Week will take place from September 1–6, 2026, expanding across two of the city's most recognizable landmarks: Dongdaemun Design Plaza (DDP) and Lotte World Tower.

This year's event goes beyond traditional runway shows, combining K-fashion with shopping, pop-ups, K-culture experiences and special events designed for both industry professionals and the public.

🇰🇷 Two Seoul Landmarks Become Fashion Stages

DDP remains the professional center of Seoul Fashion Week, hosting designer runways, presentations and the international trade show.

But this season adds a major new element: Lotte World Tower in Jamsil joins the official program, bringing fashion shows and consumer experiences into one of Seoul's busiest destinations.

The opening runway at Lotte World Tower's World Park will feature KIMHĒKIM, presenting the label's 10th-anniversary collection.

🔥 21 Fashion Shows and 97 Trade-Show Brands

According to official Seoul tourism information, the program includes 21 fashion shows, eight presentations and a trade show featuring 97 brands.

That gives international buyers, media and fashion fans a broad look at the designers shaping Korea's next generation of fashion.

💚 NCT Joins the K-Fashion Experience

Seoul Fashion Week is also leaning further into the connection between fashion and Korean entertainment.

Public programming includes an NCT artist fashion exhibition and experience zone, while Seoul officials have also highlighted an NCT flea-market event, an adidas collaboration, shopping and pop-up experiences.

It's another example of how K-fashion, K-pop and Korean lifestyle culture are increasingly overlapping instead of existing as separate industries.

🌎 Seoul Fashion Week Goes Global

The event isn't only for people in Seoul. Major fashion shows are expected to be livestreamed through Seoul Fashion Week's official online channels, giving international audiences a chance to watch the collections.

For Korea's fashion industry, the international trade component is especially important because Seoul Fashion Week connects Korean labels directly with overseas buyers and media.

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✨ K-Fashion Is Becoming Part of the Korean Wave

Seoul Fashion Week's expansion shows how Korea's global cultural influence now stretches far beyond music and television.

Fashion, beauty, food and lifestyle are increasingly becoming part of the same Korean cultural ecosystem — and Seoul Fashion Week provides one of the biggest international showcases for that next chapter.

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2027 S/S Seoul Fashion Week
📅 September 1–6, 2026
📍 DDP & Lotte World Tower, Seoul

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