Seoul Fashion Week 2027 S/S Expands to Lotte World Tower

Seoul Fashion Week is getting bigger — and this season, the city itself is becoming part of the runway.

2027 Spring/Summer Seoul Fashion Week runs from September 1 through September 6, bringing Korean fashion to Dongdaemun Design Plaza (DDP) and Lotte World Tower.

Seoul Fashion Week Expands Beyond DDP

DDP remains the center of the professional fashion program, with designer runway shows, presentations and industry events.

But this season expands the experience into Jamsil around Lotte World Tower, bringing fashion closer to the public through shopping, pop-ups and K-culture experiences.

Where K-Fashion Meets K-Culture

The expanded format reflects how Korean fashion increasingly overlaps with K-pop, streetwear, beauty and Seoul's wider youth culture.

Special programming also includes an NCT-themed flea market, giving K-pop fans another reason to follow the event beyond the runway.

For international fans, Seoul Fashion Week is becoming more than an industry event — it's also a chance to see the styles and trends that could shape the next wave of K-fashion.